i-snapshot and CRM
The failure of CRM systems, in the eyes of a sales team, is usually due to these systems not being designed to meet their needs. They are built for customer support, finance and marketing processes.
This throws up all sorts of issues for a field sales force - from the report functions to the problems associated with accessibilty to systems.
i-snapshot has been designed to capture field sales activity data. From the way the sales force report into it (texting) to what it can report on.
i-snapshot also integrates with CRM systems, allowing the data captured via the smart SMS coding to populate the databases - keeping the CRM up to date, while reducing the frustration felt by the sales team!
What are the key differences?
| | i-snapshot | CRM / SFA |
| Capital investment |
Low |
High |
| Support costs |
Low |
High |
| Reporting |
Easy |
Easy |
| Training |
Easy |
High |
| Speed of reporting |
Instant |
Daily |
| 2–way interaction |
Yes |
Maybe |
| Field access by management |
Yes |
Maybe |
| Exception reporting |
Yes |
Yes |
| Typical costs per user per month |
£25 |
£200 |
| Data security |
High |
Medium |
| Field sales compliance |
> 95% |
30–50% * |
* source Gartner
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